Putting back the ‘IKEA experience’ in the IKEA shopping app.

NTUxSkill Union — UX/UI Design case study

IKEA — the Furniture UX Champ

Why do people not use the IKEA shopping app?

#1 Many shoppers are unaware or do not use the IKEA shopping app.

#2 Shoppers face frustrations while using the app

IKEA shopping app (Home page) UI as of Dec 2021
IKEA shopping app (Product category page) UI as of Dec 2021
IKEA shopping app (UI as of Dec 2021)
IKEA shopping app (Product description page UI as of Dec 2021)
IKEA shopping app (Product description page UI as of Dec 2021)

#3 Increased Competition

IKEA’s Vision

“Our vision is to create a better everyday life for the many people — for customers, but also for our co-workers and the people who work at our suppliers.”

How can we put the “IKEA experience” back into the IKEA shopping app?

The End Goal

The IKEA Shopper (Persona)

Finding and Buying a wardrobe — Part 1 (UI as of Mar 2022)
Finding and Buying a wardrobe — Part 2 (UI as of Mar 2022)
Finding and Buying a wardrobe — Part 3 (UI as of Mar 2022)

The Path towards the Goal

Proposed task flow part 1
Proposed task flow part 2

IKEA — The Innovator

The IKEA Augement Shopping Experience

Hi-fi Mockup designed on Figma

Make the IKEA shopping app Great (again)!

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store